Arch Grip Socks is a sports apparel brand created by me.
The brand specializes in athletic grip socks, catered to American high school and collegiate athletes.
The concept for the socks arose after I noticed that professional soccer teams wore similar grip socks, yet no collegiate players at my university or rugby team knew what grip socks were.
I worked with a manufacturer to build the perfect grip sock, then I branded the company, designed the website, launched the social media pages and released our first pair of socks.